G P And Company – Crafting Asafoetida with Legacy, Purity & Trust Since 1988
With over four decades of unwavering commitment, G P and Company stands tall as one of the most respected and sought-after asafoetida manufacturers in Chennai, India.
What began in 1988 as Girija Purushotham and Company, a humble endeavor founded by Late Shri S. Purushotham and his son Shri P. Kothandaraman, has grown into a household name across South India and beyond.
Today, GPC's Hing is trusted by thousands of kitchens, food manufacturers, hotels, and wellness brands — a testament to our enduring legacy, consistent quality, and uncompromised values.
Our story is rooted in tradition, built on expertise, and elevated by a new generation of leadership that’s taking the brand global while staying deeply connected to its origins.
A Glimpse into Our Legacy
Late Shri S. Purushotham envisioned a future where asafoetida (hing) would not just be a kitchen essential but a symbol of purity, trust, and heritage. Alongside his son, Shri P. Kothandaraman — a man known for his meticulous attention to quality and unwavering discipline — the duo built a strong foundation based on ethical sourcing, artisanal processing, and personal relationships with clients across Tamil Nadu.
Their combined efforts transformed Girija Purushotham and Company from a small-scale unit into a revered name in traditional Hing manufacturing. Every batch was prepared with care, using time-honored techniques passed down through generations — preserving the essence, aroma, and potency that true Hing is known for.
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A New Chapter: Leadership with Purpose
On June 1, 2018, the mantle of leadership was passed to the next generation — Mr. Ko. Thuwarakeesh and Mr. Ko. Lashminarain, grandsons of the founder and torchbearers of the GPC legacy.
This generational transition marked a significant milestone in our journey. Armed with modern business acumen and a deep respect for tradition, the new leadership introduced streamlined operations, advanced production technologies, and a customer-first approach — without compromising on the core values the brand was built upon.
Meet Our Visionaries
Ko. Thuwarakeesh Kothandaraman
Managing Partner
📘 B.Com – Madras University | CA-Inter (Completed)
With a strong foundation in commerce and finance, Thuwarakeesh leads with clarity and purpose. His expertise in business operations, strategic planning, process automation, and team building has helped GPC scale operations while ensuring internal consistency and growth across all verticals.
Ko. Lashminarain Kothandaraman
Chief Sales Officer
📘 BBA + BHEM – PES University, Bangalore
Lashminarain is the dynamic force behind GPC’s market presence. As the face of the brand on-ground, he actively nurtures partnerships, expands B2B alliances, and engages with distributors and retailers to ensure the best Hing reaches every household and every commercial kitchen across India.
Infrastructure That Supports Innovation
At GPC, tradition meets technology. We’ve invested in a 15,000 sq. ft. modern manufacturing facility equipped with state-of-the-art stainless steel machinery and food-grade processing equipment to ensure product hygiene, potency, and scalability.
Key Machinery & Features
- HD Hammer Mill with Water Cooling & Dust Collector – For heat-controlled grinding and aroma retention
- 100 Litre Sigma Mixer & Dough Machines – Ensuring consistent and uniform blending
- Automatic Powder Container Filling & Pouch FFS Machines – Speed and precision in packing
- Shrink Wrapping & Batch Coding Machines – For safety, tracking, and presentation
- Stainless Steel Contact Points – Preserving flavor integrity and eliminating contamination
This infrastructure empowers us to cater to bulk orders, private labeling, and specialized product customization — serving both domestic and international clients.
Our Vision
We envision a world where Hing is not just an ingredient but an experience — one that blends flavor, wellness, and nostalgia in every pinch.
Our Mission
- To uphold traditional asafoetida-making methods
- To offer pure, authentic, and ethical Hing products to every home and industry
- To scale sustainably while generating rural employment
- To build long-term, trust-based partnerships with clients worldwide
- To expand our global footprint without losing our roots in Chennai
Distribution Network: Reaching Every Corner of the South
With a network of 500+ distribution partners, G P and Company serves a wide and ever-growing market across Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, and Telangana. We deliver to over 1 million end consumers monthly — making us one of the most widely distributed and trusted Hing brands in South India.
Hotels & Catering Services
Supplying Hing to top-tier hotels, restaurants, and commercial kitchens.
Retail & Wholesale Markets
Available in kirana shops, supermarkets, and large-format retail stores.
Masala & Spice Manufacturers
Trusted ingredient supplier for South Indian spice blends and masalas.
Exporters & International Buyers
Serving global markets with custom pack sizes and private labels.
Pharma & Ayurvedic Brands
Supplying pure asafoetida for medicinal and therapeutic uses.
Households & E-commerce
Delivered directly to homes via modern D2C and eCommerce platforms.
Our Asafoetida Range: Tradition in Every Form
As specialists in Hing, we offer an unmatched variety of premium-quality asafoetida products — created using carefully selected raw materials, slow-processed, and skillfully compounded for maximum flavor, aroma, and medicinal benefits.
Our Hing Product Categories:
- Asafoetida Powder – Ideal for everyday use in Indian households and restaurants
- Hing Cake (Compounded) – Traditional and long-lasting, favored by bulk users
- Hing Crystals – Purest form, ranging from 0.5MM to 2MM, sorted and filtered
- Asafoetida Paste – Convenient and potent for instant use in tadkas and spice mixes
- Hing Cubes – Compact and travel-friendly, made from Thundu Perungayam
Each variant is available in multiple formulations — including low pungency, custom blends, and pharma-grade options — making GPC a one-stop solution for home chefs, industrial kitchens, masala makers, and holistic health brands.
What Makes Us the Best Hing Brand in India?
Purity You Can Taste: No additives, no shortcuts. Only the most authentic Hing.
Modern Machinery Meets Traditional Methods: Blended with skill, packed with precision.
Unbroken Legacy: 40+ years of continuous Hing excellence.
Widespread Distribution: 500+ partners ensuring seamless last-mile delivery.
Product Innovation: We offer 20+ compounded variants tailored for regional needs.
Customer Trust: 95% customer retention — a testament to our consistency and care.
Who We Serve
GPC’s asafoetida finds purpose across a diverse client base:
Households & Chefs
For flavorful tadkas and home remedies
Caterers & Hoteliers
High-quality bulk products for consistent taste
Spice Manufacturers
Custom compound blends for masalas
Papad & Pickle Makers
Supporting shelf-life and aroma
Snack Brands
Flavor-enhancing Hing for savories
Pharma & Ayurveda Companies
Hing with natural anti-inflammatory and digestive benefits
Agricultural Industry
For natural and herbal applications
Ready to Experience the Magic of Pure Hing?
Contact Us today or explore our full range of products. With G P and Company, you’re not just adding Hing to your recipe — you’re adding decades of legacy, unmatched quality, and a pinch of trust.
